Printed presentation folders give you the edge!
In the battle for customer attention, would-be customers must be impressed by you, your company and what you have to say. Customers form their opinions in a split second and often without conscious effort, so from the outset everything you do and say must demonstrate your commitment to being the best that you can. One of the most cost-effective ways to make that good first impression is with printed presentation folders.
Standing out from the crowd
It’s a challenge to stand out in a crowded trade show. After spending significant time and money branding your company, would you hand out a generic business card? Of course not. So why do companies hand out plain folders or even stapled packs to potential customers? A sturdy folder not only means your prospect walks off to the next supplier carrying your logo under her arm, it also means she has something in which to carry some of the junk your competitors are handing out at the show. When your prospect gets back to her office, it’s your folder that sits on her desk and every time she opens it to retrieve some information is another chance for you to reinforce that you do things properly.
Proposals with confidence
Presentation folders are becoming the standard for submitting proposals to prospective clients. High quality presentation of materials can make the difference between a sold contract and a lost opportunity. Prospects are not just thinking about cost when considering your offers – they’re thinking about your company and the way it represents itself in the marketplace. Using company branded folders from a reputable folder printing company rather than off-the-shelf materials shows prospects that your company has put time and thought into the effort to capture their attention and business.
Business meetings with a professional edge
When you are planning a business meeting with first-time clients or other new faces that don’t know your company very well, it’s crucial to impress. One of the details that can be dropped in the planning rush is the presentation of materials. You may have a well-developed PowerPoint, but what are your visitors taking home with them besides their notes? Use folder printing to present them with quality folders that represent your company, containing the take-aways that you want them to have from the meeting. This attention to detail is sure to make an impact that reinforces your company’s positive image.