Boost your direct marketing with effective leaflet design.

Boost your direct marketing with effective leaflet design.

Previously we discussed how to research and plan your leaflet marketing campaign. Here we consider the next step in a successful leaflet marketing campaign – effective leaflet design.

When designing your leaflet, you need to make sure that it grabs your audience’s attention and keeps them engaged. A good leaflet is an opportunity to create a positive first impression so it needs to look professional and entice your audience to want to find out more about your business.

There are a number of things you can do to produce an effective leaflet design which will ensure your leaflet stands out from the crowd and your target audience feel compelled to pick it up.

Get creative – the cheapest option is not always the most cost effective.

The cheapest option will often have hidden costs which quickly add up. If you want your leaflet to grab the attention of your target audience you will need to invest time and money.  However if you get creative and think outside the box you will find that there are many options available to keep costs down.

Does your leaflet attract attention and build trust?

A designer can help you choose fonts, images and a layout. We would not recommend designing a leaflet yourself, the experience and quality that a professional design company will bring to your project will be the difference between creating an effective leaflet design or not!

Do your research. Get an good idea of the styles and colours your competitors are using and make sure you stand out from the crowd. Pick up a magazine and look at what the biggest companies in your sector are doing. They’ve done all the hard work, and invested in the best marketing possible, so analyse what they do and make it work for you too, but don’t copy! Be original.

A punchy, honest title, followed by creative and truthful content will build trust and convey authenticity of your brand.

If people already like what you’re doing then ask them to give you a testimonial. Then, use it on your promotional material – testimonials are the best and most trusted endorsements your company will ever receive, so put them to good use.

Copy – does your message come across effectively?

The copy in your leaflet should be clear and concise whilst conveying to the reader exactly what you’re offering. Steer clear of technical jargon and ensure it’s written well to ensure credibility.

Is the design consistent with the look and feel of your business?

Stay on brand with your design and always keep your target audience in mind to ensure you have the most effective leaflet marketing campaigns. Think about the finish and quality of the paper, the fold in the leaflet and the possibility of a custom shape. For example our ZaraVape cut-out leaflet – incorporates a removable promotional. Remember, you want your leaflet to stand out from the crowd so make it different from anything your competitors are doing.

Size and Dimensions – don’t scrimp on size to save costs

Decide on the dimensions of your leaflet before you begin the design process. It may be tempting to try and cram your message into as little space as possible, but this can end up looking unprofessional. You need to successfully get your message across to your audience and evoke their curiosity enough so that they want to know more. Effective leaflet design has a combination of catchy titles, concise, but informative text, and interesting images distributed in a visually appealing way throughout the leaflet.

As we’ve seen in this article, it really is vital to invest in the design of your leaflet to get the maximum benefit from your campaign.

Effective leaflet marketing doesn’t need to cost a fortune, but if you invest from the get-go you will actually save money because you see a far greater return on investment.