Targeted direct mail delivered straight to your ideal customer! Book a consultation and we’ll show you how!
A-Z service – Engaging copy, eye-catching design, perfect printing and targeted delivery
Increase awareness for your campaign instantly by targetting the best customers in the most appropriate geographic areas
Campaign planning and implementation from small volume, super-targeted messages in printed envelopes to many hundreds of thousands of poly-wrapped direct mail pieces.
Multiple language variations, UK and overseas postage, data validation, data cleansing and de-duplication, advice and guidance on postage rates and weights to ensure you get the most for your money.
See how our other clients benefits by using Proactive’s direct mail services:
“Imagine Cruising has been working with Proactive South Ltd for over a year and have found their direct mail service fantastic. In our dealings with Proactive, they have always been friendly, very accommodating (even with difficult and last minute requests) and they finish work very quickly. Proactive offer helpful advice and have a good understanding of our requests and requirements as a business. Their prices are also very competitive which is the cherry on top!”
IMAGINE CRUISING (2016)
“As the main print and direct mail supplier for our range of dental product brochures and marketing material, Proactive are always a pleasure to work with. Their work ethic and approach in offering the right solutions to meet our requests have contributed to a smooth and beneficial working partnership since 2007”
TOC (2017)
Direct mail package for Village Veterinary Surgery
- Copywritten letter to promote new dog microchipping campaign
- Designed and formatted the letterhead
- Designed and printed the full colour C5 envelopes
- Overprinted and personalised the mailing
- Posted the package
- Designed and created a dog microchipping website landing page with on-page SEO, custom countdown and data collection
- Designed and created additional dog microchipping FAQs web page
Direct mail package for Imagine Cruising
- Data sorting and mail-merge to a pre-printed letterhead
- Printed full colour, custom window envelopes
- Printed full colour 2016 cruise collection brochure
- Posted the package
Cliff Lay – ‘targeting and segmentation’ the future of direct mail
Managing director of Proactive – over 16 years of marketing experience.
Those who are prepared to invest will see the biggest rewards. Businesses will continue to need a broad mix of direct marketing media to achieve the best return on their investment. Targeting and segmentation will become more and more important to ensure minimum wastage and maximum response. Discovering the value that lies in the customer data you hold could unlock huge additional value – both for you and your customers. I’m especially excited about the potential for some of the programmatic direct mail projects we’re working on at the moment – laser-focused, targeted to individual recipients and triggered by online activity.
(This is an extract from a blog post “13 direct marketing experts reveal their predictions for the future of direct mail” – includes predictions from Drayton Bird and Michael Leander. Read the full article )
Arrange a consultation
Talk with Cliff Lay, managing director of Proactive about your direct marketing needs
Direct mail blog posts:
Direct mail ROI – Measure and make the most of your campaign
Make The Most Of It: Direct Mail ROI In the last of this series on direct mail, we’ve focused on maximising your Direct Mail ROI (Return On Investment). The previous three parts have discussed: Part 1: (Direct mail advertising – the top five reasons to start a...
Direct mail campaign planning: get your mail-out right!
Direct mail campaign planning, a guide to getting your campaign right. Previously we’ve discussed why the time is right for direct mail, and how to organise your ideas into an effective brief. Now we’re getting into the detail of effective direct mail campaign...
Pinning your direct mail ideas down: nailing the brief
Direct Mail Ideas... In the first part of this series, we talked through the reasons why direct mail can be crucial to your marketing campaigns. Unlike digital marketing direct mail cannot be tweaked, edited and reposted, so a well-planned, well-executed direct mail...