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The best Direct Mail vs Email Infographic – Powerful facts
Direct mail vs email is arguably one of the longest standing debates in marketing, this could be down to the constantly evolving industry and it's audiences. Today 70% of consumers reportedly feel like they receive too many emails, something we can probably all...
Streamline your franchise print buying with an online purchasing portal
An online purchasing portal could really help improve your marketing strategy and decrease your overheads An online purchasing portal (web-to-print system) is the perfect print management tool for maintaining brand values and cutting unnecessary print wastage. For...
Black Friday… the Proactive way!
Multisite & franchise marketing is improved by technology
Using advances in online technology, maintains brand consistency and increases the effectiveness of your franchise marketing campaigns New technology makes life much easier for businesses that wish to excel with their franchise marketing. Increased connectivity,...
The future of direct mail campaigns in a increasingly digital age…
We recently asked a range of industry experts for their thoughts on the future of direct mail campaigns. Their overwhelming and perhaps not surprising conclusion was that, with the arrival of mass email marketing, direct mail has been in decline. In fact...
Follow Ginfusion’s print process journey to awesome bespoke packaging
Today Laura and I visited one of our production facilities in order to get a better understanding of the design and print process used to complete our client orders. As well as working within the marketing team at Proactive, I have recently started a small, one...
7 easy ways to maximise your print ROI (return on investment)?
Are you doing these things to maximise your print ROI? The aim with any marketing campaign is a high return on investment. The good news is there are some simple but essential steps you can take to boost your print ROI and reach your desired outcome,...
Ordering your branded Christmas printing has never been easier
Our new Christmas printing website is ready to help you get the best from your Christmas marketing this year Christmas is the perfect time for some spreading seasonal joy. For a business, it’s the ideal time to re-ignite relationships or simply say ‘thank you’ to your...
12 franchise business experts reveal how to remove business barriers
Would 409% return on your marketing investment be good enough?
If you could generate a 409% return on your marketing investment, how much money would you spend? As much as possible, right? For every £1,000 spent, you'd get £5,090 in return. I can't imagine being wealthy or drunk enough to think that was a bad idea. So...
Why franchise brand consistency is so important for business
Why is franchise brand consistency so important? Maintaining franchise brand consistency is one of the most important things to get right with your franchise marketing. Consistency throughout your brand helps you to attract new franchisees and customers. It is vital...
UK Franchise Industry growth in one simple Infographic
When we talk about franchises, it generally makes us think of those huge American food retailers such as McDonalds, Subway or Starbucks. However, in the last four years the UK franchise industry has grown by a incredible 10%, meaning the franchise industry now...
Marketing and design articles to help businesses (and profits) grow!
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