Direct mail case study: Direct mail letter with peel & reveal
The brief: produce a direct mail piece to increase engagement and drive traffic to a website where they could enjoy a free trial in an online game.
The solution: working with the client we incorporated a peel & reveal sticker into a letter, folded and enclosed into a C5 window envelope.
Direct marketing tip: Should I be using QR codes?
Possibly… What’s your call-to-action? What do you want people to do as a result of seeing your marketing materials? What are you selling? To whom? If a QR code makes it easier for your prospect to do the thing you want them to do, you should include it....
Direct marketing can make life easier for your customers
I have no sympathy for companies that deliberately set out to make life difficult for their customers. Yesterday I started researching a project for one of our clients. I searched a few websites and nobody seemed to supply exactly what I needed so I started making a...Marketing trends: The importance of printing in today’s media mix
With so much attention being paid to the ever-changing world of technology and the digital era, online marketing can demand so much of your attention just to keep up. However, it is important not to overlook the proven, established marketing methods that can boost...