Mar 26, 2018 | Direct Mail, Direct Marketing |
Direct mail vs email is arguably one of the longest standing debates in marketing, this could be down to the constantly evolving industry and it’s audiences. Today 70% of consumers reportedly feel like they receive too many emails, something we can probably all...
Sep 6, 2017 | Direct Mail, Direct Marketing |
We recently asked a range of industry experts for their thoughts on the future of direct mail campaigns. Their overwhelming and perhaps not surprising conclusion was that, with the arrival of mass email marketing, direct mail has been in decline. In fact it has even...
Jul 13, 2017 | Direct Marketing |
If you could generate a 409% return on your marketing investment, how much money would you spend? As much as possible, right? For every £1,000 spent, you’d get £5,090 in return. I can’t imagine being wealthy or drunk enough to think that was a bad idea. So...
Mar 9, 2017 | Direct Mail, Direct Marketing |
Plan your future campaigns with the help of these direct marketing experts. Marketers are often predicting the future, the ever changing needs of the consumer and how they can appeal to these. We’ve tracked down a range of direct marketing experts for their...
Feb 20, 2017 | Direct Marketing
How can you improve you direct mail copy to boost your ROI? Seasoned pros may baulk at the prospect, but there’s never a bad time to brush up on the basics of direct marketing / direct mail. Here’s a coffee-break reminder on how to maximise response with...
Feb 15, 2017 | Direct Mail, Direct Marketing |
Make The Most Of It: Direct Mail ROI In the last of this series on direct mail, we’ve focused on maximising your Direct Mail ROI (Return On Investment). The previous three parts have discussed: Part 1: (Direct mail advertising – the top five reasons to start a...
