Mar 26, 2018 | Direct Mail, Direct Marketing |
Direct mail vs email is arguably one of the longest standing debates in marketing, this could be down to the constantly evolving industry and it’s audiences. Today 70% of consumers reportedly feel like they receive too many emails, something we can probably all...
Sep 6, 2017 | Direct Mail, Direct Marketing |
We recently asked a range of industry experts for their thoughts on the future of direct mail campaigns. Their overwhelming and perhaps not surprising conclusion was that, with the arrival of mass email marketing, direct mail has been in decline. In fact it has even...
Apr 3, 2017 | Direct Mail, Franchise and Multisite Marketing |
Using a centralised marketing system to manage your direct mail is once more becoming a popular way to help promote your business. However, with direct mails’ resurgence, customers now expect more from campaigns, better quality, creative design, enticing offers and...
Mar 9, 2017 | Direct Mail, Direct Marketing |
Plan your future campaigns with the help of these direct marketing experts. Marketers are often predicting the future, the ever changing needs of the consumer and how they can appeal to these. We’ve tracked down a range of direct marketing experts for their...
Feb 15, 2017 | Direct Mail, Direct Marketing |
Make The Most Of It: Direct Mail ROI In the last of this series on direct mail, we’ve focused on maximising your Direct Mail ROI (Return On Investment). The previous three parts have discussed: Part 1: (Direct mail advertising – the top five reasons to start a...
Jan 26, 2017 | Direct Mail, Direct Marketing |
5 reasons to consider direct mail advertising How do you get compelling, targeted information straight in front of your audience? The answer used to be direct mail advertising. A well-designed, persuasive mailing sent to the right people was the way to boost sales or...
