Artwork guide: presentation folders
It’s a Friday afternoon and one of our clients has placed an order for presentation folders. The email comes through with the artwork that they have created and… oh, it’s not in the right format for our production team and we have twenty minutes to fix it! At...
3 Ways to lose customers – lessons in what not to do
At the weekend my wife and I took our two year old for a walk on the beach. Not the crisp, fresh walk on the beach we’d hoped for… more of a pouring with rain, blowing a gale, soaked-to-the-skin kind of walk. He loved it.
Direct mail case study: Direct mail letter with peel & reveal
The brief: produce a direct mail piece to increase engagement and drive traffic to a website where they could enjoy a free trial in an online game.
The solution: working with the client we incorporated a peel & reveal sticker into a letter, folded and enclosed into a C5 window envelope.
Brochure design tip: calculating brochure spine width
If your brochure or catalogue is to be perfect bound, it’s possible you want to add text to the spine. Perhaps your brochure / catalogue might need to fit inside something else – a presentation folder or an envelope? Perhaps you’re concerned about direct mail restrictions and you need to ensure your brochure will mail for the lowest cost?
